The Facebook Effect
At one point I was posting new articles daily and had a seemingly endless stream of new, and occasionally fresh ideas kept flowing from my sizable blog glands. Then suddenly it was as if in my sprint for the gold I had suffered a horrible blogging injury. Everything ground to a halt. I let my bogging muscles grow cold and atrophy. It would seem that I had become the Dick Beardsley of the Internet.
There where many reasons for this of course. I had several projects at work go in to production at the same time. My daughter, being a small person, was frequently ill. Finally, my father, the nigh-invulnerable force of nature, had some illnesses of his own. (It was as if the world was telling him he was, in fact, grandpa aged.) All of these things colluded to provide me with a sizable, and frankly implausible, list of excuses. I used them liberally.
None of these excuses however had nearly as much of an effect on my blogging as that pesky Mark Zuckerberg and his damnable Facebook.
Unlike the “Digg Effect”, which causes an overwhelming surge in traffic, thereby crashing your website, the “Facebook Effect” causes a overwhelming sense that all sites outside of Facebook are no longer necessary.
The sensation is similar to leaving the downtown retail district and going to the mall. Everything you need is right there! Who needs a record store or a book store? They are all at the mall! Who needs a myspace page or a twitter account? Who needs a blog?? Who needs weather information or traffic reports? You have widgets for all that!
Next thing you know, you find yourself stumbling, glassy-eyed, around the food court. You are wondering where the time as gone, and how you ate all those Cinnabons. And when exactly did you get a Harry Potter Sorting Hat widget anyway? It stuck you in Hufflepuff? Seriously??
Sooner or later I’ll have to leave the mall and stumble, blinking, in to the blinding sun and hot asphalt that is the rest of the internet. I guess I can’t stay in here forever. Not to worry… Facebook will always be there when I need it. Right now, however, I could really go for a Cinnabon.
October 24, 2007 1 Comment
The Tag-line Rescue Program
Every year, dozens of tag-lines are lost to callous re-branding and creative changes. We’re working to change that by providing abandoned and abused tag-lines with new, loving brands.
Here are 15 of our greatest success stories:
Victoria Secret. Anything Less Would Be Uncivilized.
Is it live, or is it beef?
Dow Chemical, Rip. Mix. Burn
Between love and madness lies iPhone.
Why ask why? Try Viagra.
Depends Adult Diapers. For those who think young.
Sometimes you feel like a nut, sometimes you don’t. Paxil CR.
Wikipedia. You’ve got questions, we’ve got answers.
Only you can prevent Microsoft Office.
Timberland Boots kill bugs dead.
Syrup of ipecac, taste the rainbow.
Don’t you wish everything was made like Gatorade?
Like a good neighbor, Mexico is there.
Zanex. Think Different.
We’ve done what we can, but we could always use your help. Post yours below.
Remember, do it for the tag-lines.
-TTRP
October 6, 2007 No Comments
Lotus Notes takes a page from Cliff’s Notes
Is it just me, or does the recent campaign for Lotus Notes 8 bear a striking resemblance to the serial identity for Cliff Freeman Design? I’ll let you be the judge.
September 18, 2007 1 Comment
All skyscrapers can be as cool as The Chrysler Building
All skyscrapers can be as cool as The Chrysler Building.
All rappers can be as good as Lupe Fiasco.
All kids shows can be as crazy as Yo! Gabba Gabba.
All cellphones can be as cleverly designed as the iPhone.
All strollers can be as sturdy as the Bugaboo.
All cars can be as remarkable as the Mini.
All customer service lines can be as courteous and as helpful as Room&Board’s.
All newspapers can be as credible as The New York Times.
All reality shows can be as creative as Project Runway.
All movies can be as amazing as Citizen Cane.
All businesses can be as ubiquitous as Starbucks.
All video games can be as addictive as Guitar Hero.
All chocolate can taste as good as Lindt.
All ad agencies can be as funny as Cliff Freeman.
All bikes can be as uncompromising as Independent Fabrication’s.
All guitars can be as well crafted as a P.R.S.
All websites can be as successful as Myspace.
All software can be as easy to use as Wordpress.
All blogs can be as good as mine. Maybe even better!
No matter what field you are in, there are people doing truly remarkable things. The question is, what are you doing to become one of them. If it has been done, it should stand to reason that it can be done.
I don’t want to hear any more excuses!
September 7, 2007 2 Comments
From here to here, and everywhere in between.
If you are thinking of quiting your job and traveling the world for a year, Ian’s travel blog makes for some informative reading. If, like me, you have no idea how you’ll ever find time to go to the bathroom, let alone Zanzibar, I’d recommend checking it out anyway.
Next week Ian, a successful illustrator, and his wife Magda, a high-end photographer, will be walking away from their plush urbanite existence and taking a year long round the world tour. The trip will take them from here to here, and everywhere in between. Ian will be documenting the whole thing, with his trademark humor, for those of us less fortunate (or perhaps less ballsy).
So, bon-voyage you lucky so-and-sos. Don’t forget to get me a T-shirt. I wear a medium.
August 29, 2007 No Comments
Coming Soon - My Pretty Face in HD
This past weekend, I had the pleasure of once again making the trek out to Metuchen, NJ to participate in a Misplaced Planet production. This was notable for a few reasons. This marked my first time in front of the camera in almost 5 years (that’s me with the astronaut). Also, when its finished, “Security Deposit” will be the first Misplaced Planet production to be shot entirely in High Definition.
When I was in film school, my camera, a Sony TRV900, was the envy of all of my friends. But that was almost a decade ago! I’m talking way back in the day when people rode to the market in their horseless carriages and cameras used things like “video tapes”. Back in the late 90s, if you wanted to transfer your footage to your computer, you first needed to go through and log whatever clips you wanted. Then you had to wait as your computer played through it all in real time. Hell, why do I even bother? Most of you probably weren’t even born yet!
The camera we used this Sunday, a Panasonic AG-HVX200, uses solid state p2 cards, not tape. Every hour or so, we would take a break for a few minutes and they would dump all the footage to a laptop. When our director got home, he didn’t need to sift through hours of tape. He just pulled up the clips and started reviewing them right away. He hopes to have us a rough cut in another day or so. With any luck, we may have a final cut in the same amount of time it used to take us just to capture the footage!
Now, I’m a fairly tech savy person, so its pretty hard to make me feel old. Still, as I watched the director and DP review takes by scrolling through thumbnails on the camera’s LCD screen, I have to admit it made my angina act up.
Such is progress.
August 28, 2007 No Comments
Bring Your Kids to Work Day
Today is BBDO New York’s Bring Your Kids to Work Day. Call me old fashioned, but there’s something really cool about seeing all of my coworkers running around after their children, while I do the same. By letting my personal and professional life overlap for a few hours, I’m reminded why I work so hard and what I’m working for.
August 24, 2007 1 Comment
Deconstructing the Political Bumper Sticker
The 2008 elections are almost a year and a half away and already the candidates are coming under an unprecedented amount of scrutiny. Everything a candidate says or does is being put under the magnifying glass. Well, now you can add their font choices and color preferences to the list. Ryan Bowman at Good Magazine has written a terrifically biting analysis, not of the presidential candidates themselves, but of their bumper stickers.
Here is what he had to say about Barack Obama’s sticker:

“Beautiful but empty. Tries hard to avoid the traditional vocabulary of political design but ends up using the same familiar tropes—patriotic colors, red and white stripes, heavy handed Steinbeckian symbolism, and even a font named Perpetua.”
Say what you will about Mr. Obama (I happen to rather like him) but its hard not to draw parallels between his campaign materials and his campaign.
Maybe design really does matter.
August 23, 2007 No Comments
High-Fashion and The Art of The Quick Swap
When I first came to New York, I spent several years working in “sports promo”. You know those little ads at the top right corner of the USA Today’s sport section? That used to be my job! I would download pictures from a stock photo site, one player from this team and one from the other, and drop them in to ads designed to look like the they where about to eat each other’s spleens.
Unfortunately, any type of conceptual ad or headline was next to impossible to pull off. Usually it would end up being something like “Rumble in the Big Easy” or “Come On, Feel The Heat!” This was because we couldn’t't focus on any particular athlete. If someone became injured, or sucker-punched a fan, or killed a bunch of pit-bulls in a backyard dog fighting ring, we needed to have alternate images to swap out at the last minute. That way we wouldn’t run an ad that would garner bad publicity for the event, or show an athlete who wasn’t actually playing that night. On occasion, these changes would be made several hours after the newspaper’s “drop dead” deadline.During hockey season, we would occasionally have to go to our fourth or fifth alternate.
Fashion runs on a totally different time-line. Back in my sports promo days, I would look at people working on fashion and cosmetic accounts with serious envy. These people might be working four, five, maybe even six months in advance of their deadlines. By the time the fall season was here, the ads for the following spring season where already of being retouched and polished up. For an over worked, ulcered guy like myself, that sounded like a huge improvement!
Now, I’ve never worked for a fashion magazine, but its easy to imagine that they work on a similar time-line. So I guess it isn’t so surprising that a coked-up jail-bound drunk with her career firmly in the crapper is gracing the cover of one of the nation’s most prestigious fashion magazines.
As I walked to work this morning past the ritzy section surrounding Carnegie Hall, I noticed a phone booth ad proudly displaying the September issue of ELLE magazine. There, in all of her freckled glory, was none other than Ms. Mean Girls herself, Lindsay Lohan. One might think that ELLE is taking risks by placing a human lighting rod like Lindsay on their cover, but I tend to think that decision was made a long time ago. Back before her May drunk driving arrest or her stint in rehab. Before her latest movie tanked or her July re-arrest. I’m talking way back in the salad days when the lovable star of Parent Trap was starting to show herself to be a true movie star.
Perhaps ELLE could learn something from the USA Today sports section.
August 22, 2007 No Comments
The Office Book Swap
My copywriter Ben and I have been swapping books for the last couple of weeks. Since we are both grown men, sharing clothes is considered strictly taboo. I think this is silly since we’re both about the same size. But I guess sharing books is the next best thing. So far I’ve turned him on to Story by Robert McKee and he’s lent me his copy of Call of the Mall by Paco Underhill. By sharing books, we’re starting to create a common conceptual vocabulary. Kind of like an analog knowledge base.
If you work in any kind of partnership or team, I highly recommend starting a book swap. If the people you work with won’t go for it, ask to barrow their shoes.
August 20, 2007 No Comments

