When I first saw the new Macbook Air, I was immediately reminded of the first generation Ipod Nano. As you may recall, the original Nanos where so small, and so lightweight, that people would put them in their pockets, forget they had them, and sit on them. I remember visiting a Mac store not long after the Nano was introduced and seeing a long line of people at the genius bar with half an ipod in each hand.

I wouldn’t expect the same thing to happen with the Macbook Air. For one thing, modern pants technology does not allow for people to put full-sized laptops in their pants pockets. However, I wouldn’t be surprised to see companies like Marware coming out with some sort of rubber-skin-laptop-protectors. If all else fails, you can always use a Manila envelope.

About The Author - My name is Stirling McLaughlin. I am married. I am an Art Director, Designer and Illustrator. I work at Atmosphere BBDO. I have lots of ideas. I have a baby girl named Nika Bean. I live in New York City. When I was in college, they put me on TV because I wore a mask and yelled at people. I have a reality show that I wil be starting… any day now. - See My Portfolio