The 2008 elections are almost a year and a half away and already the candidates are coming under an unprecedented amount of scrutiny. Everything a candidate says or does is being put under the magnifying glass. Well, now you can add their font choices and color preferences to the list. Ryan Bowman at Good Magazine has written a terrifically biting analysis, not of the presidential candidates themselves, but of their bumper stickers.
Here is what he had to say about Barack Obama’s sticker:
“Beautiful but empty. Tries hard to avoid the traditional vocabulary of political design but ends up using the same familiar tropes—patriotic colors, red and white stripes, heavy handed Steinbeckian symbolism, and even a font named Perpetua.”
Say what you will about Mr. Obama (I happen to rather like him) but its hard not to draw parallels between his campaign materials and his campaign.
Maybe design really does matter.
About The Author - My name is Stirling McLaughlin. I am married. I am an Art Director, Designer and Illustrator. The opinions expressed on this site are my own and do not necessarily represent those of my employer. I have lots of ideas. I have a baby girl named Nika Bean. I live in New York City. When I was in college, they put me on TV because I wore a mask and yelled at people. I have a reality show that I wil be starting… any day now. - See My Portfolio
