My copywriter Ben and I have been swapping books for the last couple of weeks. Since we are both grown men, sharing clothes is considered strictly taboo. I think this is silly since we’re both about the same size. But I guess sharing books is the next best thing. So far I’ve turned him on to Story by Robert McKee and he’s lent me his copy of  Call of the Mall by Paco Underhill. By sharing books, we’re starting to create a common conceptual vocabulary. Kind of like an analog knowledge base.

If you work in any kind of partnership or team, I highly recommend starting a book swap.  If the people you work with won’t go for it, ask to barrow their shoes.

About The Author - My name is Stirling McLaughlin. I am married. I am an Art Director, Designer and Illustrator. I work at Atmosphere BBDO. I have lots of ideas. I have a baby girl named Nika Bean. I live in New York City. When I was in college, they put me on TV because I wore a mask and yelled at people. I have a reality show that I wil be starting… any day now. - See My Portfolio