If you want a TV commercial for your business or product, you don’t need to buy a TV station. You just need to make a TV commercial. Everyone knows that. Well, I’ll let you in on a secret. The same thing is true online.
Let’s say you’re a big company. When you see a site like Youtube or Myspace, you get really excited. You should! This is exciting stuff! Then, in your excitement, you call up your ad agency, or your web developer, and you say “Hey, we need to make a site like that!”
Ok… Stop a second.
The truth is, somebody already made Youtube. If you don’t believe me, here is a link. Myspace too. You can go there right now. Your customers are already there!
Now, If you want those customers to notice you, maybe then you need to give your ad agency or your web guys a call. Both are experts at making the kind of stuff people will notice.
The best part? You don’t need to make a new kind of TV station. Somebody already did that. You just need to make the ads.
About The Author - My name is Stirling McLaughlin. I am married. I am an Art Director, Designer and Illustrator. I work at Atmosphere BBDO. I have lots of ideas. I have a baby girl named Nika Bean. I live in New York City. When I was in college, they put me on TV because I wore a mask and yelled at people. I have a reality show that I wil be starting… any day now. - See My Portfolio
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